CASSANDRA P. FORD
CASSANDRA P. FORD
Cassandra Ford has over 35 years of business experience as a manager for major corporations, business consultant, coach and trainer. Training topics range from federal government contracting for small businesses to professional development for federal government agencies.
Workshop attendees, as outstanding for her knowledge and her dynamic, engaging and energetic training style, have consistently evaluated Ms. Ford. Some of the organizations she has trained for includes: the U.S. Small Business Administration, Baltimore District Small Business Administration, Richmond District of the Small Business Administration, U.S. Department of Agriculture, U.S. Department of Health and Human Services, USSMC, Inc., RGF Consulting Corporation, National Womens’ Business Center, Contract Services Association, and various small business centers including the Prince Georges County Economic Development Corporation Small Business Assistance Center.
In addition to conducting workshops Ms. Ford is a principal at JChase Marketing Group. The company specializes in providing small federal contractors with assistance and support for gaining government business and building long- term success and growth. Specifically, that support includes training, executive coaching, market research, opportunity identification, team mate identification, sub contracting opportunities, business development strategy, communications, consultation, government project management, corporate staff training and coaching, design of federal government corporate materials such as brochures, logos, websites, GSA catalogues and capability statements.
Prior to starting JCG, Ms. Ford was a Business Development Director with several government contractors. Ms. Ford successfully established marketing departments where she managed the business development staff and proposal efforts. She was responsible for hiring, managing, training and coaching the staff.
Additionally her extensive commercial experience is demonstrated by management positions at such companies as Time Life Books, JC Penney Financial Services, Allstate Insurance Company and Apria Healthcare with profit and loss responsibilities. In each position Ms. Ford met and exceeded revenue goals.
Ms. Ford is a graduate of Ohio University, School of Communication with a Bachelors of Science in Journalism.